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Thomson Airways - Cabin crew briefing induction DVD

Case Study

Mergers and takeovers are fairly standard within the travel industry. The challenge is to provide a smooth transition for new staff and maintain high levels of customer service. Thomson Airways faced this very issue when they merged with First Choice.

The First Choice cabin crew needed to be inducted, and quickly, on the Thomson Airways cabin crew briefing system. Delivering e-learning on a DVD, given to all new crew members, proved the perfect solution. With cabin crew working a variety of shift patterns and rotas, face to face sessions were a logistical nightmare.

The DVD gives staff the flexibility to access important information as and when they chose. This flexible model certainly worked, with 75% of crew fully up to speed within 3 months of the takeover.

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Case Study