Brainwave: Epic's ear-learning initiative
 Epic
is launching a MP3 learning service. After an initial period of
research, the findings of which are in a free White Paper called
‘Ear-learning’, we have scripted and recorded sample
learning objects based on the 3 minute single principle.
Nomadic learning or m-learning has assumed that the mobile phones
and/or PDAs are the most probable devices for delivery. In practice,
simple MP3 players may be more effective. iPods, in particular,
have taken the market by storm. Indeed Apple has been transformed
by the iPod.
So does the iPod, and similar MP3 devices, offer a new channel
for learning? This is already happening. The iPod is now being used
as a spoken word playback device. It is clear that its consumer
appeal and ease of use makes it suitable for learning through listening.
Does it free learning from the tyranny of time and location? These
devices are mainly used when we are on the move. They fill in dead
time.
Is listening an effective way to learn? Auditory memory can be
extremely effective when supported by note taking and practice.
Psychologically:
- Hearing is a strong learning channel
- Listening is instinctual, reading is not
- Listening gets round illiteracy
- Listening gets round dyslexia
- Listening frees eyes and hands
Over and above the psychological factors, we have the physical
factors:
Devices are ergonomic, small and light
- Immense storage and superb sound quality
- Playback through other secondary devices
- Easy download and updating
- Great user control of content
On content we see a number of opportunities:
- Free audio books
- Commercial audio books
- Radio content
- Conference recordings
- Commercial audio learning
This may turn out to be a piece of consumer electronics that makes
a significant contribution to learning.
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