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Better online results with Web Analytics

Intelligent analysis of your website statistics can yield vital information about user behaviour to help fine-tune the effectiveness of a site. Epic offers a full Web Analytics service based on Google Analytics. Benefits our clients achieve through this service include stronger service delivery, better conversion rates, more efficient deployment of resources… basically, a more effective online presence, coupled with savings in time and money.

How Epic use Google Analytics

Epic's preferred analytics solution is based on Google Analytics software.

With Google Analytics, which comes free of charge, all the relevant information needed to analyse performance is easily locatable in one place. Reports can be automatically generated, meaning that there is no need to transfer information into Excel.

Epic works with clients to put an appropriate Web Analytics Measurement Framework in place (see diagram). Analytics data can be compared against key performance indicators (KPIs) and used to improve a website's effectiveness.

Clients can use the information provided to manage their bandwidth usage, for instance - or to see which sites, or parts of an individual site, are the most and least used. Google Analytics can also be used to optimize AdWords advertisements and marketing campaigns through its analysis of where the visitors came from, how long they stay on the website and their geographical position.

Our analytics service

The service consists of three key elements:

• Analytics audit and scoping - we work with you to clarify required KPIs (e.g. visitor numbers, source of visits, top exit pages etc), then suggest software that meets your needs. In most situations, Google Analytics is entirely suitable, but if not we will suggest a preferable alternative.
• Installation and testing - we implement and test the tracking code which allows the analytics software to start reporting on your site.
• Monthly analysis and reporting - Epic's web team review monthly analytics data, compare it with KPIs, provide a written report to highlight site performance against trend, and suggest possible enhancements and solutions.

Features of the service

Clarify visitor volumes, numbers of pages viewed, time spent 'on-site'.

Understand which links are most popular.

Confirm technical access parameters for your site, e.g. browsers, resolution, connection speed.

Other online marketing services

Epic also provide a full range of additional online marketing services to further help maximise the effectiveness of your web presence.

• Search engine optimisation - 'on-page' services
  • Campaign & Site Architecture Planning
  • Search Term Analysis and Selection Consultancy
  • SEO Consultancy
  • Initial Search Directory Registration
• Search engine optimisation - 'off-page' services
  • Ongoing Link Building and Baiting
  • Reputation Management
• Paid search (PPC)
  • Instant positioning for relevant search terms
  • Full control over terms that each advert is shown for
  • Site does not need to be optimised for search terms for you to be able to bid for them
• Email marketing
  • Email address data capture (from your website), list building and cleaning
  • Consultancy and set up of email broadcast systems
  • Development of messaging strategy and detailed copywriting
  • Communications evaluation and reporting

If you'd like to discuss how Epic's Web Analytics service and other e-marketing services can help your organisation, drop us an email - and we'll set up a meeting at a time and place to suit you.