Epic
Epic
Go to Homepage Go to Contact page Go to Client extranet
About us
What we do
Sectors
  Education
  Health
  Defence
  Central government
  Regional government
  Local government
  Finance
  Retail / FMCG
  Telcos & IT
  Pharmaceuticals
  Media
  Utilities / Oil & Gas
Research and Resource Centre
Jobs
Investors
News
 
*

Book review

Blended Learning – An
On-going Process for Internet Integration

Trafford and e-linkages (2003)
Authors: French et al

Review by Steve Rayson

I have to admit to being a bit apprehensive about this book when I first opened it. It is aimed primarily at a US academic audience and focuses on three areas namely:

  • Faculty teaching skills related to student-based learning
  • Faculty development skills
  • Institutional level integration

The book is therefore not about blended learning in the sense it is often used by organisations to describe learning that incorporates various delivery mechanisms. The book is essentially about integrating the use of the internet into education.

The introduction starts with eleven assumptions and ends with a list headed “At the end of this book, readers will be able to:” Thus it felt a bit like an academic course itself and I had to steel myself to read the various chapters. However, the book raises a number of key, if not fundamental, issues that have application on a much wider basis.

The authors recognise and promote the potential of the internet to support the learning process and to engage many people in learning, particularly those historically excluded from education. To do this, however, they argue that educators must be willing to let go of the traditional education structure. In particular, they point out that to take full advantage of the internet for learning will require more active learner participation that has been present in traditional education. Fundamentally, the authors recognise that the internet has moved the pendulum of learning responsibility “closer to the learner and away from the course instructor.”

Thus a strong premise of the book is that we should encourage learners to become self-directed. This is not as easy as it sounds as most learners have grown up with imposed learning and have to be taught how to become responsible for their own learning. The book should be praised in recognising what many of us self-directed learners have known for some time namely that “adults who learn on their own do not necessarily plan what, how or what they will learn.” Thus rather than trying to impose too much structure, learning designers should provide a supportive framework and allow learners to use the flexibility and freedom that the internet provides.

I felt an underlying dichotomy and tension throughout my reading of the book. On the one hand the authors were suggesting good practical strategies for promoting more self-directed learning such as encouraging and rewarding active learning and respecting diverse talents and ways of learning. However, they were also recommending other strategies that had overtones of imposed learning, for example:

1) To gain a learners full attention in an online programme or discussion forum they suggest using the magic phrase:

“This is important ….it will be in the test.”

2) To encourage active participation in online discussions they suggest telling learners that the level and quality of their online activity will determine their grades.

That said, there is a good combination of theoretical and practical advice. In terms of theory they promote the Situated Learning Model to create a learner support framework, this in essence looks at four factors:

  • Characteristics of the learner
  • Learning goals
  • Learning media
  • Available learning skills and strategies

In relation to Learning Media, the authors identify 5 types of internet sites that can be used effectively to support learning namely:

  • Databases/libraries
  • Communities
  • Classes/tutorials
  • Games & simulations
  • Multipurpose learning centres

The book gives a lot of focus to online communities and provides practical advice on subjects such as:

  • Frequency of messages
  • Length of messages
  • Quick response times
  • Timely learner feedback
  • Accuracy of messages

It also gives advice on the style of communication to use with online learners to show interest and connect with learners such as:

"I am thrilled to have the opportunity to learn with you"

Maybe this is culturally specific or, though I am loathe to admit this, maybe I have become more cynical as I have got older but I am not sure all learners respond well to such statements, however well meaning. On the other hand their suggested use of active participation language in discussion forums had more resonance with me. This included:

Description – what did you see
Reflection – what was surprising
Analogy – what does it remind you of
Purpose – what is the purpose of
Procedures – how was this done
Possibilities – what else could
Prediction – what might happen next
Justification – how can you tell
Theorising – why is it that way
Generalisations – what principle is operating
Definitions – what does that mean

The book makes positive reference to the UK as a leader in the use of portfolios in NVQs. They particularly advocate portfolios which involve students in evaluation. This means learners have to collect, select and reflect. A process which helps them evaluate their own learning rather seeing evaluation as something which is done to them.

The final part of the book includes a lot about policies for educational institutions e.g. strategies for internet use, accessibility policies, online course management systems etc. This felt slightly at odds with the earlier sections of the book. However, despite my misgivings (and concern I was going to fail a test at the end of the book) the authors have made a useful start and recognise themselves that integration of the internet is an on-going process which will shape the whole future of learning design.

See also:
Blended learning
Consultancy

White papers:
Blended Learning
Blended Learning in Practice
Knowledge Management

Case studies:
Barclays: take the lead...

Epic Thinking: click here to receive free monthly newsletter
 
Downloads

Corporate brochure: E-Learning at Epic
Data sheets: Epic Consulting, Accessibility Lab, Arena, Blended Learning ROI Calculator (‘The Blender’), Epic P2P, Hosting, Thought Leadership Programme, Testing (x4)
White papers: Blended Learning, Blended Learning in Practice
Survey report: The Future of E-Learning

Go to downloads
 
* * * *
* Copyright Epic Performance Improvement Limited 2007. All rights reserved. Home   |   Contact us   |   Jobs at Epic   |   Client extranet   |   Press information *