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Case study: Psychology for Soccer Level 1

FA Blends it Like Beckham!

The soccer stars of tomorrow are currently playing for kids's soccer clubs around the world. Careful coaching is needed to nurture this budding talent. Parents, too, need to be able to handle the particular challenges faced by young people aspiring to football stardom.

However, the culture of coaching at this level too often focuses on technique at the expense of how soccer fits into a child's development. As a result, many potential Beckhams and Ronaldos are driven away from the game.

Why blended?

Responding to this problem, the Football Association (FA) turned to Epic to create an accredited blended learning course (centred around e-learning) aimed at coaches, parents and teachers of 7-12 year olds on soccer psychology.

A blended route was chosen to give the widest possible reach for the programme while giving ongoing support to the learners; a scalable, sustainable learning solution. Integrated within the content designed by Epic would be links to online e-mentoring at key points during the programme.

Online learning content 5 modules, 20 sessions, totalling over 8 hours worth of content
E-tutoring 3 months support from qualified FA tutors
Collaborative learning Classroom-specific online discussion forums
Global online discussion forums
Online knowledge resources Over 100 subject-relevant articles and web links
Online assessment All successful students receive a FA Qualification in Psychology

The blended solution

E-learning - The e-learning was created using a goal-based approach on the theme, 'Turning the club around'. The course engages the learner with a strong storyline and a setting recognisable to the target audience.

A childrens' soccer club is failing due to the attitude of the ex-coach. Learners must address a range of tasks, and situations like 'the petulant parent' and 'the children struggling to learn'. Depending on the learner's performance, the club loses or gains members.

Successful completion of the course leads to Level 1 accreditation, and allows learners to move on to the higher levels of qualifications.

E-Tutoring - In addition, users get access to tutors via telephone or email. At milestones in the programme, users are prompted to contact the tutor to ask questions and reflect on their progress. Epic ran workshops in online mentoring for the 30 FA mentors who would be supporting learners through the programme.

He shoots... he scores!

Psychology for Soccer Level 1 was launched on 13 January 2004, the first ever online qualification to be launched by any governing body in world football. In its first four weeks alone, over 450 students enrolled.

'I completed the final assessment on Monday night and just wanted to say thank you to all those involved for what I found to be a most enjoyable and informative course. I have already made use of some advice given through the forum ... which worked really well and hope to get help and advice when needed.'
Nick Morgan, Billericay Youth Football Club, Essex

'I find it absolutely brilliant, especially the setting of the whole situation (as a coach in a club) ...'
Michelle Chai, Deputy Director Media & Communications, Asian Football Confederation

'The FA Psychology qualification sets the standard for all of us to follow. Its realism, ease of navigation, logical progression and support tools are an outstanding model.'
Jim Sheldon, Executive Director, National Soccer Coaches Association of America

To find out more (or to enrol on the course!) visit www.TheFA.com/FALearning

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See also:
Blended Learning at Epic

White papers:
Blended Learning
Blended learning in Practice

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Downloads

Corporate brochure: E-Learning at Epic
Data sheets: Epic Consulting, Accessibility Lab, Arena, Blended Learning ROI Calculator (‘The Blender’), Epic P2P, Hosting, Thought Leadership Programme, Testing (x4)
White papers: Blended Learning, Blended Learning in Practice
Survey report: The Future of E-Learning

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