Learner-Centred Design: Engagement and ROI
Failing to engage
all your stakeholders, or to work collaboratively with them, accounts
for most of the unsuccessful projects and wasted investments in training
and learning. Examples of publicly funded PR disasters in the UK are
the National Grid for Learning and the UK e-Universities project.
In contrast, business success stories like Microsoft and Google
invest heavily in user experience research and testing to maintain
a competitive edge and create new markets.
Learner-Centred design takes this principle and applies it to a
learning and development context.
In the new white paper, Epic examines learner-centred design from
practitioner’s viewpoint, drawing on two case studies, a performance
support example from the private sector (Rentokil Initial) and an
e-learning example from the public sector (National Learning Network).
Mirroring what we know works in business, Epic has developed a
practical framework for learner-centred design that includes:
- Learner participation
- Wider stakeholder engagement
- Multi-disciplinary teamwork
- Iterative design

Following
this approach ensures learners benefit from more relevant, engaging,
user friendly and personalised learning resources. Their organisations
benefit from an easier implementation phase, an increase in content
quality, and a better return on investment.
Epic would like to thank Ailsa Donovan (Organisation Development
& Performance Director) and Chris Bulman (Project Leader) from
Rentokil Initial and David Prescod (Senior Project Manager) from
the National Learning Network for the interviews that informed Epic’s
white paper on this subject.
For your free copy of the white paper email marketing@epic.co.uk
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