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Hall of Fame

Robert Mager

Robert Mager published the second edition of his book Preparing Instructional Objectives in 1975. His Criterion Referenced Instruction (CRI), an extension of Gagne’s method of instruction, was a method for the design and delivery of training.

All of this led to a more concentrated approach to design based on competences and assessment focused on learning or performance objectives.

Learning objectives

Learning objectives determine the outcomes and how they are to be assessed with the all modules having clear, defined objectives, practice exercises, and mastery tests. A good learning objective has to have three primary components of an objective:

  1. Conditions. An objective always describes the important conditions (if any) under which the performance is to occur.
  2. Performance. An objective always says what a learner is expected to be able to do; the objective sometimes describes the product or the result of the doing.
  3. Criterion. Wherever possible, an objective describes the criterion of acceptable performance by describing how well the learner must perform in order to be considered acceptable.

Mager held that an important part of writing good objectives was to use "doing words." These are words which describe a performance (e.g., identify, select, recall) which can be observed and measured. Words to avoid are those which describe abstract states of being (e.g. know, learn, appreciate, be aware) which are difficult to observe or measure. Mager's model is still used as a guide to good objective writing.

Criterion Referenced Instruction

The Criterion Referenced Instruction (CRI) framework developed by Robert Mager is a set of methods for the design and delivery of training programs. It relies on a detailed task analysis, the identification of performance objectives then assessment against those objectives and a modular course structure that represents the performance objectives.

CRI promoted the idea of self-paced learning using a variety of media. It heavily influenced the objective-led, modular, self-paced, assessed design model that has become common in e-learning.

Criterion Referenced Instruction (CRI) was based on five principles:

  1. Competences - the instructional objectives are derived from job performance and reflect the competencies (knowledge and skills) that need to be learned.
  2. Scope - learners study and practice only those skills not yet mastered to the level required by the objectives.
  3. Practice - Learners are given opportunities to practice each skill they need to learn and obtain feedback about the quality of their performance.
  4. Reinforcement - Learners receive repeated practice in key skills that are to be used often or are difficult to learn.
  5. Autonomy - Learners have some freedom to choose the order in which to complete modules and progress self-paced based on their mastery of the objectives.

Conclusion

On the positive side, Mager, like Gagne, introduced rigour into the process of instructional design. In his case, these were; learning objectives, competences and assessments. It brought discipline to training and design by reinforcing professionals to match learning to real objectives. However, behaviourism still underpinned the approach. Learners were, in effect, conditioned to meet behavioural objectives. It led to an over-emphasis on competences, learning objectives and assessments that turned many learning experiences into dull and demotivating experiences for learners.

Bibliography

Mager, Robert F. (1962). Preparing Instructional Objectives Palo Alto, Calif.: Fearon Publishers
Mager, R. (1975). Preparing Instructional Objectives (2nd Edition). Belmont, CA: Lake Publishing Co.
Mager, R. & Pipe, P. (1984). Analyzing Performance Problems, or You Really Oughta Wanna (2nd Edition). Belmont, CA: Lake Publishing Co.
Mager, R. (1988). Making Instruction Work. Belmont, CA: Lake Publishing Co.

 
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White papers: Blended Learning, Blended Learning in Practice
Survey report: The Future of E-Learning (2003)

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