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BAOL Conference 2003

Learning as punishment
Paul McKelvie, Director of ScottishPower Learning, gave a sobering
riposte. Most people, he claimed, resented learning. They saw it
as a punishment for poor performance. 'You're no good at this, go
on a course'. Learning, for many, means underperformance. He has
a point. If lifelong learning is to succeed it must break free from
the traditional methods of delivery and the traditional language
of learning. Paul's world is the world of van drivers and electricians.
He's a realist, nit idealist. His real world is one where most people
do not see learning as an ideal.
Their solution is a simple portal with 'fit for purpose' learning
content. The content wasn't stunning, and included the standard
NETg courses along with other bespoke material. Given Paul's problem
with learning as punishment, the heading 'dropped out' on the portal
seemed a little harsh. However, this was a simple approach that
seemed to work for them.
Another innovation was to strike a deal with NETg to allow the
families of employees to use their courses at home. Paul claims
100% positive feedback on this. The idea of 300 Scottish families
crowded round the PC at night doing NETg courses takes some believing,
but he has a point. Access at home and to the families of employees
is one way of getting the stuff used. ScottishPower has been doing
this type of extended learning since 1993 and it works.
All in all a sober and realistic look at real learning in a real
company with some innovative touches.
Next>>
Intro
Unblocking arteries with LSC
De lange stares into the abyss
Going up around the blend
Questions - and even some answers
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