White paper
Customer e-learning
The festive season has a disturbing tendency to spotlight
strengths - and more often weaknesses - in one very particular
area of the human skillset…
We're talking about shopping, an activity which - in this
globalised, online age - can involve mastering formidable
bodies of product knowledge, complicated financial concepts,
and making tough mental calculations across different currency
rates, time zones and measurement systems.
When we think of the word 'e-learning' we usually think of
web-based learning in formal education and training. Yet arguably,
there is more e-learning taking place among consumers. A huge
amount of learning is taking place on the web as ordinary
members of the purchasing public hunt for information on cars,
financial services, holiday destinations, flights, hotels,
help with health problems, recruitment…
Often this new, educated consumer has the edge on the humans
he or she encounters in retail outlets - being the more motivated
learner! Doctors see patients who know as much about their
condition, investigative techniques and treatment options
as the experts. Consumer and supplier are in competition for
knowledge.
Customer e-learning is already big business. Surely the e-learning
industry has a lot to learn here about how e-learning could be branded,
communicated, marketed and delivered?
Demonstrate your own wisdom as a consumer by ordering this new
white paper by Donald Clark, Epic.
White Paper: Customer e-learning
Register for your free copy
Summary of contents:
- Customers as learners
- Benefits of customer learning
- What makes successful customer learning?
- Categories of customer e-learning
- Case studies:
- ADP
- Charles Schwab & Co
- Best Buy
- Palm Computing
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