White paper

Localisation and e-learning

'You b'ain't from round 'ere, are you?'

'Nothing sucks like an Electrolux' was the unfortunate slogan run for a US campaign by the Scandinavian vacuum manufacturer. Pepsi's 'Come Alive With the Pepsi Generation' was famously translated into Chinese as, 'Pepsi Brings Your Ancestors Back From the Grave'…

These translation howlers point up how important it can be to get localisation right.

And it's not just about language. To culturally adapt an e-learning course you must take account of different gestures, fashion, religion, values, history, education, law, gender, holidays, weather, food, business behaviour and measuring systems…

Localisation isn't easy. It calls on a wide range of skills, and demands stringent processes and quality control. This new white paper from Donald Clark, Epic examines the challenges of culture, translation and design, and gives useful detail on the thorny issue of coping with global character sets.

White Paper: Localisation of e-learning

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Summary of contents:

• What is localisation
  
  • Localisation is more than translation

• Localisation, culture and learning
  
  • Culture Learning

• Translation
  
  • Choice of Translator
    
  • Source translation script
    
  • Instructions to translator
    
  • Edit and proof
    
  • Audio production
    
  • Video production

• Design to localise
• European languages
• Non-Roman alphabet languages
  
  • Arabic
  • Thai
  • Vietnamese, Burmese, Lao, Khmer

• Character based languages
  
  • Chinese
  • Japanese
  • Korean

See also:
Other white papers