White paper

Media rich is not always mind rich

White Paper: Media and media mix in e-learning

Technology is always streaking ahead of psychology. We see the use of media in e-learning driven by the ability to use the medium, rather than lessons drawn for research or the psychology of learning. A true evaluation of media and media mix needs to look at the pros and cons of each media type; text, audio, graphics, animation and video. It must then look to how media are combined and integrated.

What are the 'learning' pros and cons for text, audio, graphics, animation and video?
Should text and audio be delivered at the same time?
How should text relate to grahics on the screen?
When should video be used?

There are some surprises in store here, as research suggests that some media mixes enhance but others inhibit learning.

This new white paper from Donald Clark, Epic, argues that we have to look at the research to consider the strengths of each media type as well as its relationship to other media in the mix against the nature of the target audience and type of learning. Just as blended learning is recommended for channels of delivery, a blend of appropriate media is recommended for e-learning.

So what it the optimal media mix for a specific piece of learning? Order your free white paper today - and find out!

White Paper: Media and media mix in e-learning

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Summary of contents:

• Psychological responses to media
  • Technology is always ahead of psychology
  • Media rich is not always mind rich
  • Mind and media
  • Mind and media mix

• Text
  • Reasons for using text in e-learning
  • Pros:
  • Cons:
  • Text as used in e-learning
  • Recommendations

• Audio
  • Reasons for using audio in e-learning
  • Pros:
  • Cons:
  • Audio as used in e-learning
  • Recommendations

• Graphics
  • Reasons for using graphics in e-learning
  • Text and graphics
  • Pros:
  • Cons:
  • Graphics as used in e-learning
  • Recommendations

• Animation
  • Reasons for using animation in e-learning
  • Pros:
  • Cons:
  • Animation as used in e-learning
  • Recommendations

• Video
  • Reasons for using video in e-learning
  • Pros:
  • Cons:
  • Video as used in e-learning
  • Recommendations

• Future of media in learning

• References

See also:
Other white papers