Epic breakthrough on product sales

Epic Group plc, the UK market leader in e-learning, announces the first batch of sales for the e-learning leadership course 'PRIME: Leadership'. Initial sales are in excess of £250,000 and further strong sales opportunities exist. Further product launches are planned for later in the year.

'PRIME: Leadership' is a unique web-based leadership programme that empowers individuals in developing their capacity as strategic leaders. It takes an open-ended yet highly interactive approach in a challenging subject, enabling users to follow their own paths through the material. To aid this flexibility, the programme employs a diverse range of learning methods including: tutorials, case studies, scenario-based simulations, off-line exercises and links to qualified sources of information.

Designed to the high standards of senior civil servants and their equivalents in the wider public sector, 'PRIME: Leadership' thus comes with an elite pedigree and addresses strategic leadership at the highest level. The lessons it teaches and the questions it raises for participants are of universal applicability across both public and private sector.

'PRIME: Leadership' is the result of a public/private partnership between Epic and the Cabinet Office. Content for the programme was developed in collaboration with the prestigious Lancaster University Management School. Lancaster is one of only two UK business schools to have received the maximum 5-star rating for research quality in every Research Assessment Exercise (RAE) conducted by the Higher Education Funding Council for England and Wales since 1992 (HEFCE, 14th December 2001).

Donald Clark, the Chief Executive Officer of Epic, said: 'We will continue to sell the 'PRIME: Leadership' product in the public sector and will launch the private sector version in May 2002. This is an extra dimension to our business model giving us revenues and scalability.'