Category Management blend for Kimberly-Clark

Epic Group plc, the UK's leading e-learning company, has won a substantial contract to develop a blended learning campaign for global consumer products giant Kimberly-Clark. The programme involves the creation of 9.5 hours of e-learning, to address staff across Europe and internationally, and forms part of the company's category management training program. Epic is also providing consultative support to help Kimberly-Clark identify a suitable blend of learning options.

Category Management is a key part of the way in which Kimberly-Clark works in partnership with its major customers. Continual development of skills and capabilities through training is central to ensuring Kimberly-Clark remains at the forefront in effective implementation of category solutions with customers. E-learning is to be used to improve the quality and consistency of the training and also to allow the learning to reach a wider and more diverse audience within Kimberly-Clark.

The programme introduces, provides the context to, explains and demonstrates both the theory and methods required for effective category management. It also serves as a preparation tool for workshops and other training activities, as well as supporting an organisational change in culture towards the use of more technologically up-to-date communication mechanisms, such as virtual teams and net meetings.

Oliver Wright, Manager, European Category Development of Kimberly-Clark, said: 'We have been impressed by the care Epic took to understand the drivers and background to this project, and the innovative and solid thinking that underlies the solution produced. Category management is an important area of skills and knowledge for our company and I look forward to continuing working with Epic on this project.'

Ian Farringdon, Account Director of Epic Group plc, said: 'E-learning is ideally suited to support the delivery of category management within a blended training approach. The team here has enjoyed working with Kimberly-Clark to create a learning programme that users can also interact with to apply their knowledge.'