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Book review

Integrated E-learning: Implications for Pedagogy, Technology and Organisation

RoutledgeFalmer September 2003
Editors: Wim Jochems, Jeroen Van Merrienboer, Rob Koper

Review by Dr Matthew Fox, Director of Learning Solutions, Epic Group plc

When it comes to e-learning, the higher education sector has blazed an altogether different trail from that taken by the training community - unsurprisingly, perhaps, as HE is starting from a very different place. The dominant model in HE is mature pedagogical approaches, domain knowledge deeply embedded in experts and a captive onsite audience: moving from that to reusable and distributed models of e-learning has tended to be both painful and costly. I speak from experience here, having once been tasked with moving a higher education organisation in this direction. The drivers for e-learning are heavily debated within HE and, indeed, treated with some scepticism in certain quarters. Rightly so, perhaps, as the challenges are significant in terms of time, skills and funding.

When we turn to distance education, however, the journey looks different again. Pioneers of e-learning, with years of experience in dealing with complex subject matter and distributing it to diverse and scattered audiences, distance education specialists have been trailblazers in online education. In the UK, the Open University has a proud record of achievement in this field, while in the Netherlands, the Open University of the Netherlands (OUNL) has invested heavily in defining and developing best practice for distance learning, building an international reputation for innovation and research in the process.

This book comes from members of the OUNL team based in its Educational Technology Expertise Centre. While the content of most of the book is well constructed, interesting and pragmatically-focused, it does feel very OUNL-centric. Perhaps this stems from the lack of diversity in the examples used. Most of the case studies are limited to OUNL work within the team, and this undermined the credibility of the book a little for me, making it feel somewhat parochial.

That said, there's plenty to get one's teeth into. I liked the open assessment of the need for closer integration between Higher Education and the needs of employers. This vocational slant ensures practical skills-based approaches to learning, not simply knowledge-based approaches.

The best chapters for me were:

Designing integrated collaborative learning - I enjoyed the review of research into effective task design and liked the concept of 'epistemic fluency' ( the ability to identify and use different ways of knowing, to understand their different forms of expression and evaluation and to take the perspective of others).

Virtual business e-learning - An update on the use of business simulation in e-learning that models a dual route of business-based decision-making and accelerated personal development during the lifecycle of the simulation.

Education modelling language - This concept had passed me by altogether, but having seen the move towards unified pedagogical models in Epic's own work with the National Learning Network, this attempt to bring simplified standards to educational content made a lot of sense.

Work processes for the development of courses, and Implementing integrated e-learning - these chapters struck a further personal note: the concept of critical information flows I developed for my own doctoral research has been mirrored in this practical evaluation of the multi-disciplinary nature of course development and deployment in Higher Education.

If you are looking for a book that has solid recommendations on the whole process of course development, from management to evaluation, via content design and delivery, then this book is a good investment. I didn't discover anything radical or new - but there is a lot to be said for well thought through and tested approaches to delivering distance education via e-learning.

Tone and style is unashamedly academic, meaning that readers from the corporate world might find less of value here, though with collaborative learning still to make a significant mark in global organisations, the lessons learned are highly relevant.

Final thought? There's one surprising omission in the book. Accessibility gets no mention. When there are chapters covering usability and interface design, and in the context of increasing scrutiny in this area, it is an omission that can't help but seem odd.

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Corporate brochure: E-Learning at Epic
Data sheets: Epic Consulting, Accessibility Lab, Arena, Blended Learning ROI Calculator (‘The Blender’), Epic P2P, Hosting, Thought Leadership Programme, Testing (x4)
White papers: Blended Learning, Blended Learning in Practice
Survey report: The Future of E-Learning

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