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E P I C   T H I N K I N G

Issue 29: April 2004

This month:
1. New white paper: Higher education and e-learning
2. Think Tank: Games & e-learning
3. Show report: QCA’s Vocational e-learning and e-assessment
4. Book reviews: Bok on universities, Salmon on e-moderating
5. Case study: FA blends it past the post
6. News: Donald Clark debates with R4’s Naughtie, talks
blended to defence


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Click here for full course content and booking



WHITE PAPERS

 1. Hidebound by history? For nearly 1,000 years, the university has been an enduring force in society. It has weathered major religious, political and social revolutions, adapting slowly but surely to changing circumstances. But is it adapting too slowly, and perhaps not surely enough, to the challenges that face it in this new millenium?

Chief among these challenges is an extraordinary growth in demand. Global demand for HE in 2003 is 70 million globally. This will rise to 160 million in 2025, with growth especially strong in Asia. It is difficult, if not impossible, to see how a requirement on this scale can be met with the traditional face-to-face model of teaching alone.

In this new white paper, Donald Clark discusses how e-learning can help HE meet these challenges, reviews some research into initiatives that have already taken place and looks towards the future.

White Paper: Higher education and e-learning

To get your free copies contact us

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THINK TANK

2. Games and e-learning

‘Now where did I leave that tank?’ Steve Rayson, personable Sales & Marketing Director of Epic Group plc, did a suspension-crunching right-hand turn across the oncoming traffic in Birdcage Walk (seriously injuring a pedestrian) and barrelled into a fenced-off enclosure where he brought the car to a skidding halt. Getting out of the car (and shooting the hapless policeman who was attempting to apprehend him) he got into the tank that he had parked there earlier and drove it off in the direction of Whitehall.

‘It’s got a gun as well,’ he smiled. Small grins visited the corners of several public sector mouths as the stuccoed headquarters of one government department after another came under Rayson’s screeching hail of fire...

Calm down, dear, it’s only a commercial. Steve Rayson is really a very safe driver. And this was, of course, not real life but an Epic Think Tank event, on the subject of Games and e-learning.

Read more

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SHOW REPORT

3. Vocational e-learning and e-assessment, London, March 2004

Charlie Brown: I taught the dog to whistle. Lucy: I can't hear him Charlie Brown: I said I'd taught him, I didn't say he'd learnt it!

Donald Clark reports from QCA’s ‘Vocational e-learning and e-assessment’ conference and finds it well-chaired, packed full of interest – but curiously lacking in a chance to ask questions (for an event partly devoted to assessment!). Read show report

Selected Presentations:

Steve Molyneux
Ann Limb
Ron Harding
Marc Prensky
Donald Clark (reviewing himself!)
Jane Massy
Ken Boston



BOOK REVIEW

4a. Universities in the Marketplace: The Commercialization of Higher Education Princeton University Press, April 2003

Author: Derek Bok

Review by Donald Clark, Epic Group plc

‘The triumph of the market economy has led to pressures on universities to see themselves as corporate entities in which everything is up for sale. In Bok’s view, the Academy should not be extending its reach too far beyond the campus, for the simple reason that it’s not very good at it. The values, organisational structures, types of people and habits of Academe are, in his opinion, ill suited to commerce... His solution is for them to stick to what they know best: research and teaching.

’ Donald Clark reviews the most recent publication by the ex-President (1971-92) of Harvard, ‘arguably the most important university on the planet’. He finds it strong on ‘don’ts’, weak on ‘do’s’ – and smacking slightly of ‘high table’.

Read the review

4b. E-moderating: The Key to Teaching & Learning Online RoutledgeFalmer, January 2004

Author: Gilly Salmon

Review by Mark Harrison, Epic Group plc

‘Gilly Salmon first captured her experiences of e-moderating in the first edition of this book back in 2000. Back then, the use of tutoring online was confined primarily to academic learning support, but her five step model became one that many fledgling e-moderators adopted.

‘Three years have passed since, and the world has moved on (a little!)…

’ Mark Harrison, Learning Consultant at Epic, reviews this revised edition of Gilly Salmon's e-moderating bible, and answers the following key questions raised by its appearance: * If you didn't read the first edition of E-moderating, should you rush out to buy the new one? * If you already own a copy, should you upgrade? * If you are from the training world, does the new book give you greater guidance for supporting workplace learning online?

Read the review

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CASE STUDY

 5. Football Association blends it like Beckham

(Yes I know we’ve used that pun before, but we love it so much! Ed)

‘Psychology for Soccer Level 1’, the first ever online qualification to be launched by any governing body in world football, was launched on 13 January 2004.

Designed by Epic, this is an accredited blended learning course (centred around e-learning) aimed at coaches, parents and teachers of 7-12 year olds on soccer psychology.

In its first four weeks alone, over 450 students enrolled, and it has been hailed around the globe. ‘The FA Psychology qualification sets the standard for all of us to follow..’ (Jim Sheldon, Executive Director, National Soccer Coaches Association of America)

Read more

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NEWS

 6a. Epic CEO in debate with BBC's James Naughtie

Is e-learning a weapon of mass distraction?

Epic CEO, Donald Clark, is taking part in a debate with fellow scot James Naughtie, presenter of BBC Radio 4's Today programme. The Great E-bate, which takes place at HRD 2004 conference held by the CIPD, looks at the state of the e-learning industry. Read more

HRD2004 Olympia
London 20-22 April
Epic exhibits – Stand 122

6b. Epic CEO talks blended at defence conference

Donald (who is is a busy man this month!) will also be talking about Blended Learning and Knowledge Management at the UK's major defence conference ITEC.

ITEC
22 April Excel, London

Other Epic news this month:

Shares magazine: Epic stronger than expected
Techinvest: Brown’s budget favours Epic
Evening Standard: Epic profits better than forecast
Epic exceeds expectations
Are you research-minded?

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White papers: Blended Learning, Blended Learning in Practice
Survey report: The Future of E-Learning

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