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Show report

BAOL Conference 2003

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Learning as punishment

Paul McKelvie, Director of ScottishPower Learning, gave a sobering riposte. Most people, he claimed, resented learning. They saw it as a punishment for poor performance. 'You're no good at this, go on a course'. Learning, for many, means underperformance. He has a point. If lifelong learning is to succeed it must break free from the traditional methods of delivery and the traditional language of learning. Paul's world is the world of van drivers and electricians. He's a realist, nit idealist. His real world is one where most people do not see learning as an ideal.

Their solution is a simple portal with 'fit for purpose' learning content. The content wasn't stunning, and included the standard NETg courses along with other bespoke material. Given Paul's problem with learning as punishment, the heading 'dropped out' on the portal seemed a little harsh. However, this was a simple approach that seemed to work for them.

Another innovation was to strike a deal with NETg to allow the families of employees to use their courses at home. Paul claims 100% positive feedback on this. The idea of 300 Scottish families crowded round the PC at night doing NETg courses takes some believing, but he has a point. Access at home and to the families of employees is one way of getting the stuff used. ScottishPower has been doing this type of extended learning since 1993 and it works.

All in all a sober and realistic look at real learning in a real company with some innovative touches.

Next>>

Intro
Unblocking arteries with LSC
De lange stares into the abyss
Going up around the blend
Questions - and even some answers

See also:
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Corporate brochure: E-Learning at Epic
Data sheets: Epic Consulting, Accessibility Lab, Arena, Blended Learning ROI Calculator (‘The Blender’), Epic P2P, Hosting, Thought Leadership Programme, Testing (x4)
White papers: Blended Learning, Blended Learning in Practice
Survey report: The Future of E-Learning

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