White paper
Evaluation and e-learning
Evaluation: oft debated, seldom practised?
According to ASTD in the US less than 25% of businesses evaluate
to the level of impact on business results. The UK figure,
we suspect, is even lower. In short, beyond the filling in
of happy sheets, evaluation doesn't happen that often.
Why not? Well for a start it's expensive. Each of the four
levels of a Kirkpatrick analysis involves design, planning,
implementation, analysis and reporting. The overall cost can
be considerable - and who pays, the business sponsor or the
training department?
Also evaluation is disruptive, the data is often statistically
weak, because so little evaluation is done the necessary skills
are in short supply, people find it difficult to untangle
the causal effects of training from other organisational factors
- and of course there is always the fear that evaluation will
show the training up as less effective than expected…
However, e-learning is changing all this.
Technology has now given us the ability to make the evaluative
process easier, quicker and less expensive. Tracking is now the
norm in e-learning, and is one of the reasons why e-learning almost
implies evaluation. There is no longer any excuse for avoiding the
issue.
This white paper by Donald Clark, CEO of Epic Group plc,
looks at the current state of evaluation and the changes brought
by e-learning, examines the shortcomings of the Kirkpatrick model
(which has dominated evaluation for over 40 years) and details the
practicalities of electronic evaluation.
White Paper: Evaluation and e-learning
To order your free copy, contact: mailto:marketing@epic.co.uk
Summary of contents:
- Why we don't evaluate
- Why e-learning implies evaluation
- What is the Kirkpatrick model?
- Shortcomings of Kirkpatrick model
- General shortcomings
- Level 1 shortcomings (Reaction)
- Level 2 shortcomings (Learning)
- Level 3 shortcomings (Behaviour)
- Evaluation of on-the-job training
- Comparative studies
- Simulation effectiveness
- Level 4 shortcomings (Results)
- Electronic evaluation
- Recommendations
- Business goals
- Pre-launch evaluation
- Return on Investment
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