White paper
Evaluation and e-learning
Kirkpatrick, schmerkpatrick
In Techniques for Evaluation Training Programmes (1959) and
Evaluating Training Programmes: The Four Levels (1994), Donald
Kirkpatrick proposed a standard approach to the evaluation
of training that has become the de facto standard in the industry.
But how well has this 44 year-old model stood the test of
time?
Some, like Steve Kerr (leadership guru and Chief Learning
Officer at Goldman Sachs) would like to see Kirkpatrick junked.
In his opinion, Kirkpatrick asks all the wrong questions.
Kerr is one of many who question whether we should evaluate
at all, arguing that the task is to create the motivation
and context for good learning and knowledge sharing; not to
treat learning as an auditable commodity.
In this white paper, originally issued in 2001 and now extensively
revised and updated, Donald Clark argues that while Kirkpatrick
offers a simple and for the most part sensible schema, serious
doubts must now exist about its continued efficacy. In practice,
it can prove too costly, disruptive and statistically weak
to implement. Following a detailed critique of Kirkpatrick,
he outlines alternative strategies for evaluation, based on
alignment with business measures rather than formal evaluative
techniques.
White Paper: Evaluation of learning
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Summary of contents:
- Why we don't evaluate
- Disinterest
- Cost
- Disruption
- Difficulty
- Statistically weak
- Fear
- What is the Kirkpatrick model?
- Level 1 - Reaction
- Level 2 - Learning
- Level 3 - Behaviour
- Level 4 - Results
- The evaluation paradox
- Shortcomings of Kirkpartick model
- General shortcomings
- Level 1 shortcomings - Reaction
- Level 2 shortcomings - Learning
- Level 3 shortcomings - Behaviour
- Level 4 shortcomings - Results
- Evaluation made easy
- Should you evaluate at all?
- Align business case with business objectives
- Why evaluate?
- When to evaluate?
- How to evaluate?
- Pre launch evaluation
- Comparative studies
- Return on investment
- Other Epic e-learning white papers
- Epic thinking
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