White paper
Does Interactive TV flatter to deceive?
White Paper: Interactive TV and e-learning
Interactive television is much-hyped as a medium for the delivery of learning, but does it really have what it takes?
The allure is obvious. It’s in every home. TV is a familiar and well loved piece of technology, without the inbuilt limits to use (literacy, class, age, bank balance) felt to operate in the case of computers. Surely iTV can spread learning to those difficult-to-reach audiences the government is so keen to upskill?
But does interactive television flatter to deceive? A realistic assessment of the barriers, psychological and physical, that it faces, can make the chances of its becoming a major delivery channel for learning in the near future look decidely slim.
Added to which, the history of interactive television is littered with spectacular failures: billions have been spent on failed trials and initiatives. So does iTV really have the potential for learning that many people believe it does?
This new white paper from Epic CEO, Donald Clark, takes a critical look at iTV and e-learning, posing (and answering) the following questions:
- What is interactive television?
- What is the history of interactive television?
- What problems does interactive television have in learning?
- What potential does interactive television have for learning?
White Paper: Interactive TV and e-learning
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Summary of contents:
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Introduction
- Flatters to deceive?
- Hare and tortoise
- Mix different technologies and standards
- Relevant or not?
- History of interactive television
- Video recording takes TV offline
- Discworld
- Period of extreme failures
- New kids on the block
- Winners emerge
- What is interactive television?
- Simple model
- Frontchannel and set top box services
- Backchannel services
- Add-on boxes
- Problems with interactive television and learning
- Psychological barriers
- Physical barriers
- Potential in interactive television for learning
- Story so far
- Reach
- Multichannel TV
- Advertising
- Enhanced television
- EPGs
- VOD or dedicated learning channel(s)
- Web access and email
- VCRs and PVRs
- DVD
- Games consoles
- Conclusion
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