White paper
Return on investment in e-learning
How to say 'know' to the CEO
'Think of training as a product that is being sold within the
organisation.' That's the message that Donald Clark, CEO
of Epic Group plc, and author of this paper, gives to those who
need to raise a budget for online learning.
Many believe that e-learning is now the most effective way
of getting knowledge into the heads of those who need it.
However, if you wish to make a strong case for e-learning
within your organisation, you will need evidence.
Return On Investment (ROI) compares the investment in a training
deliverable with the eventual cost benefits over a specified
period of time. This paper describes the traditional Kirkpatrick
model of training evaluation and gives you a five-step tool
for calculating ROI on your own e-learning initiatives.
White Paper: E-learning: return on investment
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Summary of contents:
- How to say 'know' to the CEO
- Traditional measure of evaluation
- Using ROI to get business buy-in
- Step 1 - Business strategy data
- Step 2 - Business SWOT
- Step 3 - Business objectives
- Step 4 - Learning needs
- What is a return on investment (ROI)?
- Calculating benefits in a ROI
- Cost savings
- Generation of revenue
- Calculating costs in a ROI
- Development costs
- Administration costs
- Delivery costs
- Online license costs
- Promotional costs
- Calculating ROI and payback period
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